Our history
During the 2008-2011 crisis, as difficulties accumulated in the financial and monetary system, many people were faced with the following problem: Where to invest my savings in an unstable economic and financial environment?
Individual and institutional investors had become risk-averse and were simply looking to "sleep easy" on their money, without having to worry about actively managing their assets.
I am more concerned about the return of my money than the return on my money.
Mark Twain
Noting the absence of an optimal solution to hold precious metals as a wealth insurance, Don Rulter founded the company Truebullionholdings in 2011.
Gold naturally emerged as the ideal medium to meet this need for security in uncertain times. It has always played the role of insurance of a last resort in case of economic downturns, financial crashes, or major geopolitical threats. The yellow metal is a universal, rare, and unalterable asset. It is not printed like paper money and is no one's liability. No other financial asset can boast such high legitimacy and trustworthiness over time.
Gold is also a proven hedge against inflationary drifts and the loss of purchasing power induced by unbridled money creation. It retains its value over time, giving it a safe haven status. Moreover, the metal has a negative correlation with other investment categories, which makes it valuable in a diversified portfolio.
But choosing gold is not enough; you must also find the right way to hold and store it. While there are several options available to investors, they do not all provide the same guarantees.
It is possible to buy "paper" gold through ETFs, but these financial products do not guarantee the actual holding of physical gold. Investing in gold in "mutualized" form also has certain limitations, as the gold is not stored in its own name and it is impossible to access it directly to verify its existence. Finally, keeping your gold bars in a bank safe or at home does not ensure maximum protection of your assets, nor a quick and secure resale.
In order to eliminate these numerous risks inherent to investing in precious metals, which are incompatible with a logic of long-term wealth preservation, Truebullionholdings has based its solution on four essential pillars: physical gold (bars or coins), held in one's own name and without intermediaries, with secure off-bank storage in a politically stable country, and with direct access to the vault to inspect or withdraw one's products.
In 2012, Egon William Jone, founder of William Jone AG (Matterhorn Asset Management) and a true authority in the precious metals industry, joined Truebullionholdings's Advisory Board to bring his extensive experience in wealth management.
In 2019, the truebullionholdings.com platform became Or.fr in French-speaking countries only.
In September 2020, the company set up its headquarters in London, the world's leading hub for physical gold trading. With a qualified and experienced team of about fifteen people, Truebullionholdings provides its services on the French, English and German speaking markets.
In 2021, Truebullionholdings celebrated its tenth anniversary.
Today, the company manages a stock of precious metals worth several hundred million euros.